GlobalPro, headquartered in Miami and operating globally, is a multidisciplinary team of experts in insurance, law, and construction, dedicated to maximizing client recoveries across community associations, businesses, and high net-worth individuals, with over $1 billion recovered to date.
GlobalPro
Year
2022-2023
This collage showcases a diverse array of promotional materials created for GlobalPro, including animated social media stickers, email campaign mockups, printed invitations, and branded menus for special events. Each piece is designed to enhance brand cohesion and engagement, illustrating our comprehensive approach to digital and physical marketing strategies
CAMPAIGNS
GlobalPro at Latin Builders Association’s 36th Annual Fishing Tournament
In my role as the designer for GlobalPro's participation in the Latin Builders Association’s 36th Annual Fishing Tournament, I was tasked with creating engaging social media assets and a recap video. The project involved developing vibrant graphics that effectively promoted GlobalPro’s attendance while capturing the spirit of the event. These visuals were strategically distributed across various social media platforms to maximize visibility and engagement. Following the event, I produced a dynamic recap video that highlighted key moments and successes, enhancing GlobalPro’s brand presence within the community. This comprehensive media approach successfully informed the public of GlobalPro’s active involvement and bolstered their community engagement.
BRAND ACTIVATIONS
In developing the campaigns section for GlobalPro, one of the standout initiatives was the strategic partnership at the Bisnow event titled "Future of Wynwood, Allapattah, & Little Havana," hosted at Hagerty Garage + Social in Miami. As the title sponsor, GlobalPro leveraged this opportunity to amplify brand visibility uniquely aligned with the venue’s automotive theme.
Event Venue: Hagerty Garage + Social, known for its premium clubhouses and car storage facilities catered to car enthusiasts, hosted the event. The venue features climate-controlled, dust-free storage and a luxurious clubhouse in Miami, designed for car lovers to store their vehicles and socialize. Members benefit from added perks like roadside assistance and access to automotive lifestyle content through the Hagerty Drivers Club, with full reciprocity across North America.
Campaign Execution: For this campaign, we customized three GlobalPro Ferraris with eye-catching vinyl designs to highlight our presence and engage the automotive community effectively. Positioned strategically at the event, these Ferraris were not only a nod to the venue’s car-centric theme but also served as dynamic billboards. The goal was to attract significant attention, driving brand awareness and exposure among the event’s attendees, who are directly aligned with the luxury and specialty interests that characterize both GlobalPro and Hagerty Garage + Social’s clientele.
This approach ensured that GlobalPro stood out as a title sponsor, directly engaging with an audience whose interests align perfectly with the high-end, community-focused brand image we aim to project.
Proposed concepts