Oasis Express, a Caribbean-American food truck located in sunny South Florida, embarked on a rebranding journey to modernize its identity.

The project started with a fresh take on the existing logo, streamlining its design while retaining key elements.

As businesses evolve, their branding must adapt accordingly.

The original green and black colors from the old logo and the food truck's previous wrap were preserved. The flame motif from the earlier logo was also carried over, becoming a central element in the updated design and serving as the primary color in the new branding scheme.

Logo

Booth and Display Design

Integrated Brand Experience

Culinary Captures

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